Quote

The (consumer) dreams we don’t dare dream

Apple had to make real the dreams people didn’t know were dreamable.

How Apple went from underdog to cult in 6 design and innovation strategies from its early days. (via explore-blog)

This concept – and the way it’s been discussed as a key part of Apple’s strategy – introduced me to the idea of holistic user research to find out what a target market would find useful (e.g. a mobile phone with simple, user friendly interface; a car) rather than what they think they’d find useful (e.g. a smaller phone with bigger physical buttons; a faster horse and buggy). The idea in itself seems mundane, but underpins many of the big revolutions in consumer products.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s