Significant words in a gravelly voice

In a twist of terrible, beautiful irony, the stock video company Dissolve has illustrated Kendra Eash’s poem ‘This is a generic brand video’ with their company’s product. I still can’t decide whether the end product is an indictment of Dissolve’s very work or an extremely clever moment of self-effacement that stops just short of that indictment. Like all media, I suppose it will depend entirely on the audience.

Take a look for yourself.